Skip to main content
Start of main content

100 Chestnut - Branding

Marketing a signature building in a new life-sciences district

  • Somerville, Massachusetts

    Somerville, Massachusetts

Where scientific innovation meets art and wellness

Our branding team was presented with a unique challenge: help define a new neighborhood hub where scientists, artists, and technologists all come together to collaborate and be inspired. They rose to the occasion, creating an exuberant brand, logo, and narrative for the emerging Brickbottom District. 

In addition, the team developed leasing materials for the district's inaugural lab building, 100 Chestnut. Featuring a logo inspired by a DNA strand, the tagline "where beautiful discoveries are made” and custom illustrations, the brand is driven by the connection between art and science at this site. Our team ensured that the materials— including a sophisticated website and interactive leasing deck—effectively communicate the district's connectivity and appeal, particularly its proximity to desirable Kendall Square.

Shortly after launching the brand campaign, 100 Chestnut accomplished two significant milestones: obtaining construction financing and securing its inaugural tenant, a biopharmaceutical company based in California. The completion of 100 Chestnut, coupled with the newly opened public transit station nearby, will be the catalyst for the revitalization of the area. The development will introduce green spaces, attract retail establishments, and create avenues for public art and events, thereby fostering a vibrant and dynamic community.

At a Glance

Offices
Client
  • North River Leerink
Partners
  • Redgate
Meet Our Team

Krista Bourque, Principal, Branding Strategies

A distinctive brand is a critical asset. It resonates with target audiences, creates meaningful emotional connections and directly impacts the bottom line.

Jenya Guillemin, Senior Associate, Branding Strategies

To create compelling brand visuals, you must tap into the optimal combination of intuition, reasoning, logic, and art.

Krista Bourque

Principal, Branding Strategies

Jenya Guillemin

Senior Associate, Branding Strategies

We’re better together

  • Become a client

    Partner with us today to change how tomorrow looks. You’re exactly what’s needed to help us make it happen in your community.

  • Design your career

    Work with passionate people who are experts in their field. Our teams love what they do and are driven by how their work makes an impact on the communities they serve.

End of main content
To top